Jaemi Aoh Creative Director Erie, PA
Creative Director bringing 20+ years of brand design to UX, UI, content, and brand strategy | Fortune 500 Experience: IBM/Kyndryl, Erie Insurance
I build brands, and the teams behind them, around what people actually need.
Today I lead creative at Beaumont and the AIM Institute in Erie, PA.
Selected work
All work-
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Environments & Exhibits
Beaumont at NPE
Beaumont at NPE: a 30' x 30' booth built around a video wall
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UX & Research · Team Leadership
Kyndryl Bridge
Kyndryl Bridge: listening to users on five continents
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In progress
Work that isn't finished yet. I share it because the messy middle is where most of the learning happens.
Beaumont family rebrand
I'm rebranding the Beaumont family of companies, a leader in plastic injection molding solutions, across three divisions: Beaumont, the AIM Institute and Beaumont Advanced Processing. The work brings story-driven brand strategy and search (SEM, SEO and GEO) to all three.
Beaumont website redesign
A full rebuild of beaumontinc.com. I'm guiding the strategy and the SEO-minded copy with our subject-matter experts. I'm also mentoring a junior designer in UX research, user interviews and Figma wireframes.
Updated November 2026
About Jaemi Aoh, Creative Director in Erie, PA
Jaemi Aoh is a Creative Director in Erie, PA, bringing 20+ years of brand design to UX, UI, content, and brand strategy. He builds brands, and the teams behind them, around what people actually need. Today he leads creative at Beaumont and the AIM Institute.