Beaumont: one story for three companies
I'm rebranding the Beaumont family of companies, a leader in plastic injection molding solutions, across three divisions: Beaumont, the AIM Institute and Beaumont Advanced Processing. The work brings story-driven brand strategy and search (SEM, SEO and GEO) to all three.
- Client
- Beaumont Technologies, Inc.
- Role
- Creative Director
- Team
- A four-person creative team
- Discipline
- Brand Systems · Team Leadership
Strategy: one family, three divisions
Beaumont is mainly a B2B company and a trusted name in the industry. I lead a four-person creative team. Together we handle animation, content, brand voice and tone, social media planning, UX design and photography.
I have budgeting experience; at Beaumont and the AIM Institute I manage budgets and work with agencies.
Identity and brand colors
Story-driven content
The AIM Institute results
At the AIM Institute, I helped it expand into Latin America, bring the Plastics Technology two-year program (PT program) to Latin America, and reach record student attendance.
What John Beaumont said
“Jae is the first to have successfully led our Marketing Division to my vision. Your leadership is an asset to the company.”
