Erie Insurance corporate brand guidelines
- Client
- Erie Insurance
- Discipline
- Brand Systems
Color
Typography
We chose Gotham at the start of the project. A year later, I led the move to Montserrat, a Google Font, as its substitute.
Iconography for print and accessibility
We knew early that the icons had to work in print and meet WCAG accessibility standards on screen. That choice let the brand and Erie’s UX pattern library grow together.
